Mission and Values


We want to end loneliness. Often times, people with mental health challenges feel alone and isolated. Our universal symbol for mental health awareness serves as a constant reminder that people care. That we are all in this together. That You Count. We are a clothing brand setting out to change the world.  


We value you. We are dedicated to: Advocacy for mental well-being, inclusivity & acceptance, impactful design with purpose, community empowerment, philanthropy for change, education, awareness, and kindness.